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Fossil fuel industries use advertisement as a mechanism to gaslight society into believing that change is being implemented to lower their C02 emissions, in order to save our planet and our species from the catastrophic consequences of climate change.
Crux is a parodic fossil fuel brand, based on real companies. Crux uses the tropes of advertisement as medium, to unfold the reality behind 'greenwashing' fossil fuel advertisements.

Title: We Can No Longer Avoid The Iceberg.
Digital Print
23.4 x 16.5 inches
2022

Title: For A Hotter, Wetter World.
Digital Print
16.5 x 23.4 inches
2022

Title: Decades Of Defiant Deceit.
Digital Print
23.4 x 16.5 inches
2022

Title: Life Hasn't Looked Back Since.
Digital Print
23.4 x 16.5 inches
2022

Title: You Ain't Seen Nothing Yet.
Digital Print
16.5 x 23.4 inches
2022
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