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Fossil fuel industries use advertisement as a mechanism to gaslight society into believing that change is being implemented to lower their C02 emissions, in order to save our planet and our species from the catastrophic consequences of climate change.
Crux is a parodic fossil fuel brand, based on real companies. Crux uses the tropes of advertisement as medium, to unfold the reality behind 'greenwashing' fossil fuel advertisements. 

warning iceberg cmyk bleed copy.jpg

Title: We Can No Longer Avoid The Iceberg.

Digital Print

23.4 x 16.5 inches

2022

garage bleed finish copy.jpg

Title: For A Hotter, Wetter World.

Digital Print

16.5 x 23.4 inches

2022

bleed melt cmyk finishedjpg copy.jpg

Title: Decades Of Defiant Deceit.

Digital Print

23.4 x 16.5 inches

2022

Til death rig finished cmyk copy.jpg

Title: Life Hasn't Looked Back Since.

Digital Print

23.4 x 16.5 inches

2022

gasline iceland2 copy.jpg

Title: You Ain't Seen Nothing Yet.

Digital Print

16.5 x 23.4 inches

2022

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